MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
Aéropostale, Inc. 08 AR 13
units per sales transaction and a 4% increase in the number of
sales transactions. Non-comparable store sales increased by
$177.7 million, or by 11%, due primarily to 86 more stores open
at the end of fiscal 2008 versus fiscal 2007. Total non-comparable
sales includes net sales from our e-commerce business which
increased by 85% to $79.1 million in fiscal 2008. Net sales for
the fourth quarter of fiscal 2007 also included $7.7 million of
sales related to our initial recognition of gift card breakage,
of which $5.9 million related to gift cards issued in periods
prior to fiscal 2007 (see Note 1 to the Notes to Consolidated
Financial Statements for a further discussion).
Net sales increased by $177.7 million, or by 13% in fiscal 2007
(52 weeks), as compared to fiscal 2006 (53 weeks). This increase
was due to total average square footage growth of 10%, as well
as an increase in comparable store sales. Comparable store sales
increased by $43.8 million, or by 3%, reflecting comparable store
sales increases in our young men’s and women’s categories. The
comparable store sales increase reflected a 2% increase in units
per sales transaction, a 3% increase in the number of sales trans-
actions and a 3% decrease in average unit retail. The decrease
in the average unit retail reflected lower pricing in certain cate-
gories, in addition to a shift in sales mix. Non-comparable store
sales increased by $126.1 million, or by 9%, due primarily to 86
more stores open at the end of fiscal 2007 versus fiscal 2006. Total
non-comparable sales includes net sales from our e-commerce
business which increased by 100% to $42.8 million in fiscal 2007.
Net sales for the fourth quarter of fiscal 2007 also included
$7.7 million of sales related to our initial recognition of gift
card breakage, of which $5.9 million related to gift cards issued
in periods prior to fiscal 2007 (see Note 1 to the Notes to
Consolidated Financial Statements for a further discussion).
Cost of Sales and Gross Profit: Cost of sales includes costs
related to merchandise sold, including inventory valuation
adjustments, distribution and warehousing, freight from the
distribution center to the stores, payroll for our design, buy-
ing and merchandising departments, and occupancy costs.
Occupancy costs include rent, contingent rents, common area
maintenance, real estate taxes, utilities, repairs, maintenance
and all depreciation.
Gross profit, as a percentage of net sales, decreased by 0.1 per-
centage points in fiscal 2008 compared to fiscal 2007. The
decrease was due to higher transportation costs and deprecia-
tion, which offset higher merchandise margin of 0.5 percentage
points. Merchandise margin decreased during the fourth quarter
of fiscal 2008, primarily due to increased promotional activity.
The fourth quarter decrease partially offset a 1.9 percentage
point increase in merchandise margin through the first 39 weeks
of fiscal 2008.
Gross profit, as a percentage of net sales, increased by 2.6 percent-
age points in fiscal 2007. This increase was due to a 2.8 percentage
point increase in merchandise margin, primarily from lower unit
costs from graphic tee shirts and improved levels and composi-
tion of our merchandise assortment. This increase was partially
offset by a 0.2 percentage point increase in depreciation, pri-
marily as a result of store growth and strategic investments,
and occupancy costs.
SG&A: SG&A includes costs related to selling expenses, store
management and corporate expenses such as payroll and
employee benefits, marketing expenses, employment taxes,
information technology maintenance costs and expenses,
insurance and legal expenses, store pre-opening and other
corporate expenses. Store pre-opening expenses include
store payroll, grand opening event marketing, travel, supplies
and other store pre-opening expenses.
SG&A increased by $60.1 million, and decreased by 0.2 per-
centage points, as a percentage of net sales, during fiscal 2008.
The increase in SG&A was largely due to a $23.9 million increase
in store-line expenses and a $22.0 million increase in corporate
expenses, which included higher stock-based compensation
of $7.3 million, incentive compensation of $7.2 million and
benefits of $4.9 million. Additionally, the increase was due to
higher store transaction costs of $9.7 million resulting primarily
from new store growth and increased sales and $4.5 million of
higher marketing costs. The SG&A decrease during fiscal 2008,
as a percentage of net sales, was due primarily to a 0.6 percent-
age point decrease in store-line expenses, resulting primarily
from payroll; and was partially offset by a 0.3 percentage point
increase in corporate incentive and stock-based compensation;
and a 0.1 percentage point increase in e-commerce expenses,
resulting from sales growth.
SG&A increased by $56.1 million, or by 1.2 percentage points,
as a percentage of net sales, during fiscal 2007. The increase in
SG&A was largely due to a $26.7 million increase in store-line
expenses. The remainder of the increase was due to higher
store transaction costs and store operations costs of $13.4 mil-
lion resulting primarily from new store growth and increased
sales. The balance of the increase in SG&A was due primarily
to a $13.8 million increase in corporate expenses consisting
of higher incentive compensation of $4.9 million, stock-based
compensation of $3.5 million, and other corporate expenses
of $5.4 million. The SG&A increase during fiscal 2007, as a
percentage of net sales, was due primarily to a 0.5 percentage
point increase in store-line expenses, resulting primarily from
increased payroll due to minimum wage increases and loss