AP® Seminar 2021 Scoring Guidelines
Scoring Criteria
Row 5
Engage
Audience
(Design)
(0, 2, 4, or 6
points)
0 points
Does not meet the criteria for one
point.
2 points
The presentation’s design does little
to effectively convey the
information. There is little evidence
of purposeful selection or emphasis
of information to suit audience,
situation, medium, or purpose (e.g.
too much of the essay is included on
slides, too much for given time limit).
4 points
The presentation’s design aligns with the
information and selects and emphasizes
key information.
6 points
The presentation’s design aligns well with
and effectively contextualizes the
information. The presentation, including
its selection and emphasis of information,
is designed for audience, situation,
medium, and/or purpose.
Decision Rules and Scoring Notes
Typical responses that earn 0
points:
Typical responses that earn 2 points:
• Provide visuals but almost none
do work to guide the audience
through the argument (e.g. most
headings are topical rather than
signposting argument).
• Include many visuals that are
unreadable or full of errors.
• Include many visuals that serve
no argumentative purpose (are
random, misaligned to speaking,
or irrelevant).
• Include many visuals that have
distracting pointless elements,
confusing formatting, or
disconnected elements.
• Provide visuals that are just a list
of keywords (no selection or use
of design elements). The visuals
may be predominantly speaker
notes rather than audience aids.
Typical responses that earn 4 points:
• Provide visuals that guide the
audience through the argument but
may be at times illogical, confusing,
or otherwise ineffective (headings
signal an argument but visuals do
little more than outline).
• May include visuals that contain
some noticeable, significant errors.
• Include several visuals that display
information overload or a poor
selection of supporting words and
images (decorative but not
argumentatively purposeful, or
unreadable in the time frame they
are shown).
• Demonstrate inconsistent visual and
design cohesion across the
presentation (e.g., hierarchy of
information, cohesion of imagery,
metaphor, parallel structure).
Typical responses that earn 6 points:
• Provide visuals that overall serve a
clear purpose in organizing or
advancing the argument (such as
signposting, emphasis).
• Include well-chosen words and images
throughout to highlight key points or
information.
• Present visuals that contain little
clutter or visual “noise”; they enhance
rather than compete with the
speaker’s message, there are no
extraneous images or “data dumps”.
• Create cohesion through consistency
of design across the presentation.
• Demonstrate effective use of design
elements like charts and pictures (they
add value), selection and emphasis of
information help the audience
understand the argument.
Additional Notes
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