WE CAN DO IT CONSULTING
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We Can Do It Consulting
Business Plan
Rebecca Champ, Owner
Created on December 29, 2016
This example business plan is provided by the Small Business Administration.
Get help starting and running your small business at SBA.gov.
WE CAN DO IT CONSULTING
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Executive Summary
Product
We Can Do It Consulting provides consultation services to small- and medium-sized companies.
Our services include office management and business process reengineering to improve
efficiency and reduce administrative costs.
Customers
The target audience for We Can Do It Consulting is business owners, human resources
directors, program managers, presidents, or CEOs with 5 to 500 employees who want to
increase productivity and reduce overhead costs. Specifically, we specialize in consulting white
collar executives on office processes such as job tracking, production, getting the most out of
meetings, leadership, financial or hiring best practices, and other needs relevant to potential
customers who serve in a management role within small or large organizations that may be
bogged down by processes, bureaucracy, or technical experts with little leadership experience.
Future of the Company
Consulting is a fast-paced, evolving industry. In response to this climate, We Can Do It
Consulting will offer other services, including facilitation and requirements analysis in the future.
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Company Description
Mission Statement
To provide quality services to our clients that will help their companies prosper and grow.
Principal Members
Rebecca Champ — owner, primary consultant
Guy Champ — business manager/sales
Sophie Roberts — account manager
Legal Structure
We Can Do It Consulting is an S Corporation, incorporated in Greenville, South Carolina.
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Market Research
Industry
We Can Do It Consulting will join the office management and business process improvement
consulting industry. Generally, larger consulting firms, such as KEG Consulting, work with
international corporations while smaller consulting firms work with both large corporations and
smaller organizations, usually closer to home. Consulting firms structured like ours also have a
history of working with local, state, and federal government agencies. The consulting industry is
still recovering from the economic recession. It was hit hardest in 2009 when the industry shrank
by 9.1%. However, as the economy recovers, the industry is showing signs of growth. A recent
study stated that operations management consulting is projected to grow by 5.1% per year for
the next several years.
Detailed Description of Customers
The target customers for We Can Do It Consulting are business owners, human resources
directors, program managers, presidents or CEOs with 5 to 500 employees who want to
increase productivity and reduce overhead costs. Specifically, we specialize in consulting white
collar executives on office processes such as job tracking, production, getting the most out of
meetings, leadership, financial or hiring best practices, and other needs relevant to potential
customers who serve in a management role within small or large organizations that may be
bogged down by processes, bureaucracy, or technical experts with little leadership experience.
To capitalize on opportunities that are geographically close as we start and grow our business,
We Can Do It Consulting will specifically target executives within companies in the
manufacturing, automotive, healthcare, and defense industries. This will allow us to take
advantage of the company’s close proximity to hospitals (one of the largest employers in the
region), automobile and vehicle parts factories, and government contractors supporting the
nearby former Air Force base, now an aviation technology center.
Company Advantages
Because We Can Do It Consulting provides services, as opposed to a product, our advantages
are only as strong as our consultants. Aside from ensuring our team is flexible, fast, can provide
expert advice and can work on short deadlines, we will take the following steps to support
consulting services:
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Maintain only PMP-certified project managers
•
Ensure account team members use our proprietary planning and reporting process to
stay in touch with customers and keep them updated on projects
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Provide public speaking training for all consultants
•
Develop close relationships with subcontractors who can support us in areas such as
graphic design, to ensure materials and presentations are always clear and maintain a
consistent brand
•
All our staff members have at least a four-year degree, with 20% having an advanced
degree
•
We are a virtual company without a lot of overhead costs or strict corporate rules, which
saves time, money and creates a flexible workplace for getting things done
Regulations
We Can Do It Consulting must meet all Federal and state regulations concerning business
consulting. Specifically, Code of Federal Regulations in Title 64, Parts 8753 and 4689.62, 65,
and 74 and Title 86.7 of the Code of South Carolina.
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Service Line
Product/Service
Services Include:
•
Business Process Reengineering Analysis
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Office Management Analysis
•
On-Site Office Management Services
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Business Process Reengineering Facilitation
•
Analytics
•
Change Management
•
Customer Relationship Management
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Financial Performance
•
Operations Improvement
•
Risk Management
Pricing Structure
We Can Do It Consulting will offer its services at an hourly rate using the following labor
categories and rates:
•
Principal, $150
•
Account Executive, $140
•
Project Manager, $135
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Project Coordinator, $100
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Business Analyst, $90
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Process Analyst, $90
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Financial Analyst, $85
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Technologist, $75
Product Lifecycle
All services are ready to be offered to clients, pending approval of contracts.
Intellectual Property Rights
We Can Do It Consulting is a trademarked name in the state of South Carolina, and we have
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filed for protection of our proprietary processes and other intellectual property, such as our logo.
We have also registered our domain name and parked relevant social media accounts for future
use and to prevent the likelihood of someone impersonating one of our consultants.
Research and Development
The company is planning to conduct the following research and development:
•
Create a custom technology solution for manufacturers of vehicles such as automobiles
or airplanes that helps better track each manufactured piece and its status in the
assembly process
•
Determine the need for additional consulting services within our market related to tying
improved processes to opportunities for increased sales and promotion to potential
customers
•
Find trends in software solutions that may provide potentially competitive automated
services in order to ensure We Can Do It Consulting continues to carefully carve its
niche in the marketplace
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Marketing & Sales
Growth Strategy
To grow the company, We Can Do It Consulting will do the following:
•
Network at manufacturing, automobile industry, and healthcare conferences
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Establish a company website that contains engaging multimedia content about our
services
•
As the business grows, advertise in publications that reach our target industries
Communicate with the Customer
We Can Do It Consulting will communicate with its customers by:
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Meeting with local managers within targeted companies
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Using social media such as Twitter, YouTube, Facebook, and LinkedIn
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Providing contact information on the company website
How to Sell
Currently, the only person in charge of sales for We Can Do It Consulting is the business
manager, Guy Champ. As profits increase, We Can Do It will look to add an employee to assist
with account management/coordination. This individual will also provide company social media
and online marketing support. The company will increase awareness to our targeted customers
through online advertising, proactive public relations campaigns, and attending tradeshows.
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Wooden Grain Toy Company
Business Plan
Andrew Robertson, Owner
Created on December 29, 2016
This example business plan is provided by the Small Business Administration.
Get help starting and running your small business at SBA.gov.
WE CAN DO IT CONSULTING
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Executive Summary
Product
Wooden Grain Toys manufactures high-quality toys for children aged 3-10. All toys are made
from solid hardwoods including maple, beech, birch, cherry, and oak. The toys are built to be
long lasting with sufficient moving parts to engage each child’s interest, but not limit his or her
imagination.
Customers
The target audience for Wooden Grain Toys is adults, specifically parents and grandparents
who wish to give their children or grandchildren the opportunity to play with a toy that is not only
durable and aesthetically pleasing, but also foster the child’s creativity.
Future of the Company
Although the toy manufacturing business is highly competitive, we believe that there is a place
for high-quality, attractive, durable, and affordable toys. Our goal is to build and market toys that
will entertain children and stand the test of time.
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Company Description
Mission Statement
To build and sell high-quality toys that will be cherished and handed down from generation to
generation.
Principal Members
Andrew Robertson — owner, designer and primary builder
Jane Robertson — business manager/bookkeeper
Bill Williams and Houlin Lee — builders, assemblers, and painters
Mickey Soukarin — web master and handles shipping for web, mail, and special orders
Legal Structure
Wooden Grain Toys is a sole proprietorship.
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Market Research
Industry
Built-Rite Toys will be a part of the toy manufacturing industry. Currently, wooden toys are
considered a niche market, comprised of different sized companies. The largest companies,
such as Plastique Toys and Metal Happy Toys, have large inventories of products that are
offered internationally. The smallest companies sell locally either in shops, at craft fairs, or
online.
This industry is currently suffering from the economic recession as consumers are spending
less on non-essentials. However, industry revenues increased by $1.2 million in the 2nd quarter
of 2012. This means there is a potential for growth as the economy recovers.
Detailed Description of Customers
The two groups that the company plans to market to are parents (age 18-30) of young children
and grandparents (age 60-75) of young children with an income range of $35,000 - $80,000 a
year. Our target customers are interested in giving durable, well-made toys to their children and
grandchildren to help foster creativity. They value quality and they research the products they
buy. Our target customers are willing to spend more money on products that are of higher
quality and last longer.
Company Advantages
Wooden Grain Toys has the following advantages compared to competitors:
• Basic, practical designs.
• Safe, non-toxic paints, parts, and accessories.
• Easy-to-assemble parts.
• All components are manufactured in America and made with grade-A wood, high quality
steel, and rubber.
• Quick, 48-hour delivery since our goal is to keep at least 50 units of each toy in stock.
• High-quality, interactive website.
• Face-to-face interaction with customers at craft shows over a three state area.
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Regulations
Wooden Grain Toys must meet all federal and state regulations concerning toy manufacturing.
Specifically, Code of Federal Regulations in Title 42, Parts 1234 and 9876.50, 51, 52 and 89
C.F.R. 5555.18(a)(9); Consumer Product Safety Improvement Act of 2008; Lead-Free Toys Act;
and Title 99.9 of the Code of Oregon.
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Service Line
Product/Service
Wooden Grain Toys will sell wooden toys made from solid hardwoods (maple, beech, birch,
cherry, and oak) and steel rivets. The toys are handcrafted and designed for small children to
easily use. Our line currently includes the following nine models:
• All-Purpose Pick-Up Truck w/movable doors and tailgate
• Dump Truck w/functioning dumping mechanism and box
• Biplane (two-seater) w/movable propeller
• Steam engine with coal tender - additional cars available separately:
o Caboose, flat car w/logs, box car, tank car, coal car
• City Bus
• Tow Truck
• Flat-Bed Truck w/logs
• Sports Car
• Sedan
Pricing Structure
Wooden Grain Toys will offer its products for the following prices:
• All-Purpose Pick-Up Truck w/movable doors and tailgate - $25
• Dump Truck w/functioning dumping mechanism and box - $30
• Biplane (two-seater) w/movable propeller - $20
• Additional train cars (single car) - $5
• Additional train cars (three cars) - $12
• City Bus - $12
• Tow Truck - $18
• Flat-Bed Truck w/logs - $35
• Sports Car - $20
• Sedan - $20
Product Lifecycle
All current Wooden Grain Toys products are in production and inventory is being accumulated.
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Intellectual Property Rights
Wooden Grain Toys is a trademarked name in the State of Oregon.
Research and Development
The company is planning to conduct the following research and development:
• Include a feedback mechanism on the website for ideas, suggestions, and
improvements
• Provide comment cards for distribution at craft fairs
• Review available market research to identify top children’s toys and reason(s) for their
popularity
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Marketing & Sales
Growth Strategy
To grow the company, Wooden Grain Toys will do the following:
• Sell products at craft fairs in California, Oregon, and Washington.
• As business grows, advertise in target markets, especially in advance of the holiday
season.
Communicate with the Customer
Wooden Grain Toys will communicate with its customers by:
• Providing an email newsletter with company news, product information, and craft fair
schedule.
• Using targeted Google and Facebook advertisements.
• Utilizing social media such as Twitter, YouTube, Facebook, LinkedIn, Pinterest, and
Tumblr.
• Providing contact information on the company website.
• Adding labels on toys that include company name, contact info, and web address.
How to Sell
Currently, the only person in charge of sales for Wooden Grain Toys is the owner, Andrew
Robertson. As profits increase, Wooden Grain Toys will look to add an employee to assist with
social media and online marketing. The target demographic for the company will be parents of
children aged 3-10. The company will increase awareness to our targeted customers through
online advertising and attending craft fairs.
