Reg BI and Form CRS Firm Checklist 2
REG BI
3
If you agree to provide account monitoring, do you apply the best interest standard to both explicit
and implicit hold recommendations?
Status
Completed
✔
Reg BI imposes no duty to monitor a customer’s account following a recommendation. However, if you
agree to perform account monitoring services, you are taking on an obligation to review and make
recommendations regarding the account (e.g., to buy, sell or hold) on the specified, periodic basis that
you have agreed to with the retail customer. In such circumstances, Reg BI would apply even where you
remain silent (i.e., an implicit hold recommendation).
For example, if you agree to monitor a retail customer’s account on a quarterly basis, the quarterly
review and resulting recommendation will be subject to Reg BI, including an implicit recommendation
to hold if you are silent as to the securities in the account. In addition, if you agree to monitor the
customer’s account, you are required to disclose the terms of such account monitoring services
(including the scope and frequency of such services) pursuant to the Disclosure Obligation. IA
registration requirements also might apply if a BD agrees to conduct ongoing monitoring in a manner
not reasonably related to providing buy, sell or hold recommendations.
Importantly, you may voluntarily, and without any agreement with your customer, review the holdings
in your retail customer’s account for the purposes of determining whether to provide a recommendation
to the customer. This voluntary review is not considered to be “account monitoring,” and would not
create an implied agreement with the customer to monitor the account.
4
Do you consider the elements of care, skill and costs when making recommendations to retail
customers?
Status
Completed
✔
Reg BI incorporates FINRA’s reasonable-basis (i.e. knowing the product and having a reasonable
basis to believe it is appropriate for at least some investors) and customer-specific (i.e. knowing
the customer and having a reasonable basis to believe a particular recommendation is appropriate
for a specific customer based on that customer’s investment profile) suitability obligations with
important enhancements.
Care, skill and costs (in addition to applying a best interest standard) are new express elements for
consideration when making recommendations to retail customers.
Cost must always be considered when making a recommendation. Moreover, consideration of cost
includes not only the cost of purchase, but also any costs that may apply to the future sale or exchange
of the security, such as deferred sales charges or liquidation costs. However, while cost must always
be considered, it is not dispositive, and its inclusion in the rule text is not intended to limit or foreclose
a recommendation of a more costly product if there is a reasonable basis to believe that product is in
the best interest of a particular retail customer.
5
Do you guard against excessive trading, irrespective of whether the BD or AP “controls” the account?
Status
Completed
✔
Reg BI incorporates FINRA’s quantitative suitability obligation (that a series of recommended
transactions are appropriate and not excessive). However, in a change from FINRA’s quantitative
suitability obligation, Reg BI applies the best interest standard to a series of recommended transactions,
irrespective of whether the BD exercises actual or de facto control over a customer’s account.