Modernize the
Business to Consumer
SMS experiences
An introduction to Veried SMS &
RCS Business Messaging
1,
Zipwhip | State of Texting | 2019
Business messaging is common
76%
have received a text
from a business
1
67%
Consumers prefer texting with a
business than email or phone call
SMS hasn’t changed much in 20 years, reducing
trust and leaving customers vulnerable
Limited functionality of Regular SMS:
No encryption or security
No link previews or visibility
No capacity for credible branding
No sender verication
No widely-adopted B2C etiquee
SMS Fraud ale
SMS fraud accounts for
25%+ of the $2 billion
global annual fraud cost.
1
OK
Customers want
a two-way dialogue
with businesses
Contextual Interactive
Personalized
Google is modernizing the traditional
SMS experience to build trust and
improve customer engagement with
Android Messages
Type message
Android Messages by Google
Bring innovation to consumer
messaging experience
Enable trusted, branded messages
Reduce fraud risk
Easy setup
Veried SMS
and modernize A2P Business Messaging
Simple transactional use cases
RCS Business Messaging
Interactive with customers
Rich functionality of apps
Beer metrics
Visually rich, conversational use cases
RCS Business Messaging
Enhance customer experiences, at every interaction
Veried SMS
Ales
Coupons
Billing statements
Delivery notications
AI-powered bot with
option for human
customer service link
Two-factor authentication
Boarding passes
Payments
Place order
Customer care
From simple to sophisticated...
More and more businesses are
signing up for RCS Business
Messages & Veried SMS every day
Top brands are
already geing
staed
Messaging
Branding & Veried Sender
Link Previews
Engage Metrics
Chips & Carousels
Deliver & Read Receipts
Quick Actions
24hr Pricing
Regular SMS RCS Business MessagingVeried SMS
Select the best solution for your brand’s needs
Veried SMS
Build trust to strengthen
customers relationships
10:00
Google
22000
Business
name, sender
ID, and
veried badge
in app header
Link previews
on by default
for veried
messages
Business
logo and
name next
to message
Unknown
sender
Conversation
sta card
with business
logo and
description
Veried SMSRegular SMS
Veried SMS
delivers value
User trust
Engagement
Brand impression
Security
Give your customers
peace of mind that
your message is
authentic
User trust
10:00
24273
10:00
Chase Bank
24273
VS
Showcase your brand
to millions of users
each month
Brand impression
10:00
22000
10:00
Google
22000
VS
Increase your open
rate by xx%
Engagement
Numbers are based on a recent study of Google’s 1P
OTP trac across US, MX, GB, FR, ES, PH, and IN.
10:00
28777
10:00
USPS
28777
VS
Communications
are secure.
No one except you and
your recipient can see
message contents, not
even Google.
Security
10:00
287898
10:00
CVS pharmacy
287898
VS
Customer receives
a message from a
business.
Google compares
the message hash
with the one it has
from the business.
Google conrms that
the message was
sent by the business.
Device displays
the sender with a
verication badge.
Veried SMS works on a per-message basis
1 2 3 4
RCS Business
Messaging
The next evolution of SMS
RCS Business Messaging
RCS brings together the advantages of
other business messaging channels to
deliver rich, contextually relevant,
poweul business communications.
SMS
Universal
Native experience
Immediate
Simple
Mobile apps
Rich functionality
and features
Ability to brand
Email
Quick to read
Rich media
Ability to brand
Oering poweul functionality
Richer media
With images, videos, & GIFs in any color
Customer safety & peace of mind
With veried sender information
Time-saving actions
Suggesting actions for URL,
Maps, Calendar, & dialer
Ease of replying
Suggesting replies, customized by brands
Trusted branding
Displaying name and logo
Fast creative
Improving customer experience and
strengthening brand awareness
Beer metrics
Data including client based
DLRs & read receipts
How RCS Business
Messaging
outpeorms
regular SMS
More Secure
Beer Metrics
Higher Engagement
More Valuable
How RCS Business Messaging
outpeorms regular SMS
Nearly 80% of consumers nd RCS appealing
74% say RCS would make them more likely to
want to communicate with a brand
1
SMS
● None or very limited
interaction oppounity
Higher engagement
RCS Business Messaging
● Suggested reply
● Suggested actions
● Introduction of AI
Sources: Openmarket and GSMA 2019
How RCS Business Messaging
outpeorms regular SMS
More Valuable
SMS
● SMS charges for
submied messages
● Unreliable grey routes
RCS Business Messaging
● Brand name with veried business
checkmark
● Higher delivery rates / Higher
click-through rates
● Pay on delivery
How RCS Business Messaging
outpeorms regular SMS
More Secure
SMS
● SMS Hacks
● Copy OTPs
RCS Business Messaging
● No SS7 hacking
● No OTP Copying
Dashboard
How RCS Business Messaging
outpeorms regular SMS
SMS
● Lack of delivery receipts
● Limited interaction
Beer Metrics
RCS Business Messaging
● Accurate delivery receipts
● Read receipts with open-time
● Response conrmation for
engagement
RCS Business Messaging is driving real results
10:00
Comex
10x higher
click-through
rate and 115%
more revenue
10:00
Subway
140% increase
in uptake of
promotional
oers
10:00
CFE
200% more
notication
responses
Expanding paner
ecosystem and
global coverage
RCS Business Messaging is rolling
out globally, with over 100+ brands
already using the service.
Veried SMS is currently in United
States, India, Mexico, Brazil, United
Kingdom, France, Philippines, Spain
and Canada, with more to come.
See a full list of RCS Business Messaging paners here.
See a full list of Veried SMS paners here.
Sta modernizing
your company's
communications
Geing staed in simple steps
Register an agent
1 2 3 4
Verify your brand
relationship
Launch live campaigns Measure your
peormance
Visit the RCS Business Messaging website to get staed.
Visit the Veried SMS website to get staed.