The Ultimate Pinterest Quick-Start Guide

The Ultimate

Quick-Start

Guide

ENTREPRENEUR

WORKBOOK

WWW.EMMYGINATION.COM

In case you’re wondering who is writing this... Allow me to introduce myself. Ahem...

Hey there! I’m Emmy de León Jones! A designer, total wellness queen and magic

believer with huge dreams! I like to think of myself as your personal Fairy Godmother,

here to guide you on how to make all your dreams come true.

My purpose is to help you build a life that you truly love while being the best and

happiest version of yourself. I’ve made it my mission to do everything in my power

to help you ﬁnd clarity, overcome fears and give you the tools and courage to make

those beautiful dreams of yours come true. This is one of those tools and it is my

hope that it helps you on your journey to living a magical life you love. Keep moving

forward Dreamer!

©EMMYJONES for EMMYGINATION.COM

Life Could

Be a

Dream!

HEY DREAMER

©EMMYJONES for EMMYGINATION.COM

Social Media Anxiety

Instanxiety is a real thing. When we look at other peoples seemingly amazing lives in our

feed, it triggers this insane anxiety that makes us feel awful about our own lives. This is

actually what prompted me to just up and quit the app. I took a six month sabbatical of

absolutely no app use. I even deleted every single post I ever had (something I do regret)

but I just wanted to mentally and emotionally detach myself from it. It has consumed my

life for so long making me feel small and insigniﬁcant.

That is just no way to live. I felt like one of those infomercials that yell “There must be a

better way!”... and let me tell you my friend, there totally is. While on my detox I poured

my heart into ﬁnding a sustainable way to grow my business without sacriﬁcing my life or

mental health and I found it. My secret weapon: Pinterest!

In just 6 months I went from pinning recipes and cute clothes, to harnessing it’s power

to drive trac to my site. Before I knew it, I had 2 MILLION MONTHLY VIEWERS with a

average of 60K engaged users clicking out to my website.

SO WHY PINTEREST?

Think of Pinterest as a very niched search engine. This is not a social media app, it is a

place where people go to search for answers whether its a recipe, outﬁt inspiration or a

tutorial. You can ﬁnd just about any resource or how-to with just a simple keyword search.

So imagine instead of shouting into the void that is Instagram. Following an easy 1,2,3 step

process that gets your content, those beautifully thought out blog posts of yours, in front of

the right audience. FOR FREE and with no added pressure, no comparison game and no

“follow for follow” or “like for like”.

If you aren’t using Pinterest for your business right now, my goal is to change your mindset

and help you harness the magic of the platform. So Dreamer, let’s get Pinnin’! While you’re

hanging out in there, feel free to follow me to see my strategies live!

www.pinterest.com/emmygination

©EMMYJONES for EMMYGINATION.COM

You may already have a Pinterest that you use occasionally to pin wedding inspiration,

holiday recipes or Disney styled outﬁts (raises hand!), but you may not have yet harnessed

the true power of this platform. Not to worry I am here to help! It is my goal to show you

how awesome and liberating it is to use the magic of Pinterest.

So, Why Is Pinterest So Underused By Entrepreneurs?

1. They only think of it as a place to pin recipes and pretty images for inspiration.

2. They never thought of using it as a place to meet their dream clients/customers.

3. They aren’t sure HOW to use it and don’t have the time to learn another app.

Start By Changing Your Mindset!

Let me start by freeing you from what you may already be thinking....

1. Pinterest is NOT social media (wait, what?!).

2. The number of followers DOES NOT matter (Are you serious !?).

3. There are no dramatic and ever changing algorithms to screw up your strategies.

4. You will ﬁnd that there are NO “like for like” games or inauthentic followers.

Isn’t that amazing and totally liberating? Like a huge weight is lifted o your shoulders? I

can’t tell you how many times I got random accounts on Instagram (not even in my niche)

follow me and then unfollow me 3 days later. It’s annoying, PLUS, seeing the number go

up and down is so stressful and discouraging. Or those dreaded “Love your feed, DM me

for xyz” comments are gross. Well... there’s a better way!

PINTEREST IS A SEARCH ENGINE

Think about how you’re likely to use it. You probably type in things like: how to... tips for...

recipes for.... You are searching like you do on Google. The dierence is that it’s image

based which is a huge advantage for you! I like to think of it as eye-candy. So here’s the

thing, your dream client is already searching for what YOU can solve, on Pinterest. So

instead of mindlessly scrolling and pinning, let’s get you in front of their eyes.

The Magic of Pinterest

PART ONE

It’s Not About The Number of Followers or Likes, It’s About Trac.

The biggest takeaway here is to change your mindset around Pinterest. The main goal is

to create relevant content that drives trac to your turf: your website.

Apps like Instagram, Facebook, Snapchat and even Pinterest can fade, or go away. They

are not in your control, those followers belong to Mark Zucherberg and he can shut it

down whenever! But your website, that is totally yours. That’s where you should be putting

all your eorts. My new philosophy? Obsess about the number of viewers on my site and

newsletter not followers on an app.

How Pinterest Trac Can Grow Your Business:

1. Get authentic and loyal followers that fall in love with YOU.

2. Grow your email list at a faster pace by creating opt-ins.

3. More eyes on your work that builds trust and lands you new client leads.

4. Boost in sales by getting those awesome products in front of your customers.

5. A more joyful business experience without the added social stress.

Sound good? Great! Now that you’re beginning to understand how Pinterest totally rocks, I

want to teach you how to harness it’s magic! It really is like a 1-2-3 step, which anyone can

do! There are no tricks, no ever-changing algorithms, no follower stress.

I started six months ago and have tripled my monthly visitors! You just have to be consistent,

have a plan and be patient. Slow and steady truly does win the race.

©EMMYJONES for EMMYGINATION.COM

Pinterest is the ﬁrst impression. The handshake. Think of it as your own personal editorial

magazine. What would you include in this magazine? What is your dream niche interested

in? What are they searching for?

You want to curate your Pinterest to create a connection beyond just your services or

products. You are building and establishing trust by building a go-to source that solves

your audience’s pain points one pin at a time.

Shi Your Focus On Your Dream Audience.

Pinterest is all about creating boards and pinning to them and you want to do that with

a speciﬁc intention in mind: serving your audience. What sorts of things are they likely

searching for? The ﬁrst step is to visualize what your own magazine would look like and

sort that into dierent categories.

Follow the 80/20 Rule

When it comes to creating boards and pinning every day you want to follow the 80/20 rule.

What that means is, you want to pin 20% of your own content and 80% of others. In order

for you to better serve your audience and not burn yourself out by creating thousands of

blog posts, you want to mix your stu in with very intentionally curated pins.

Same goes for boards. Create 2-5 main boards that speak directly to what you do and

then curate additional lifestyle boards that speak to your audience as well. Here’s how you

can break it down:

1. BOARDS THAT SERVE: Things you can pin that help your dream audience.

Tips for Entrepreneurs, Social Media Marketing, Branding Tips etc...

2. LIFESTYLE BOARDS: Things you enjoy you think will resonate with your audience.

Clothes + Fashion, Travel Inspiration, Decor etc...

3. INDUSTRY BOARDS: Pins that build trust in your expertise in your line of work.

Graphic Design, Typography, Branding Design, Photography etc...

PART TWO

©EMMYJONES for EMMYGINATION.COM

Strategic Pinning

Here’s a few examples I pulled from my own Pinterest proﬁle and who they are serving.

Hopefully it will clear any questions that may have popped up!

• DESIGN + BRANDING: Things you can pin that help your dream audience.

Inspirational pins with curated design images I like that ﬁt my aesthetic.

• ENTREPRENEUR TIPS: Serves creative female entrepreneurs with business tips.

Pins on going from cubicle to business, productivity, business growth etc..

• BEST SELF: Serves women who are searching to change their mindset + life.

Pins on mindset, self love, overcoming fears and other wellness things I blog about.

Audit Your Pinterest + Modify it With Intention

I want to invite you to see your Pinterest with fresh eyes. You’ll want to hide some boards that

don’t resonate with your audience but you want to keep. So if you’re planning a wedding

for example or are on a very speciﬁc diet and you have a board full of recipes, you want to

make those “secret”. Whatever doesn’t serve your audience or isn’t on brand, hide it!

Use the space below to brainstorm your new strategic boards! Use simple searchable and

keyword rich titles (we’ll get to that in part 3). If you get stuck, seek out industry leaders

check out their board list and follow them! That way you’ll have fresh relevant content to

pin directly from your home feed.

BOARDS THAT SERVE: LIFESTYLE BOARDS: INDUSTRY BOARDS:

©EMMYJONES for EMMYGINATION.COM

Now that you know how magical Pinning can be, you need to learn how to create share-

worthy pin designs that get noticed and stand out like powerful eye candy! So in order to

ﬁll up your new boards with strategic designs, below is the anatomy of the perfect pin! It’s

only the basics and you can use dierent layouts, this is just the way I designed mine.

You Can Totally Test Designs Too!

You can design 2-3 dierent layouts and use dierent photography or just typography

based to A/B test which ones preform better. I do it all the time! I use Adobe Illustrator to

design my pins, but you can do Canva! I hear they have pre-made Pinterest designs ;)

PART THREE

ON BRAND HIRES IMAGE

YOUR URL

HOOK + SUB HEADER

ON BRAND COLORS

MINIMAL + CLEAN LAYOUT

LARGE TITLES

BRAND ELEMENTS + COLORS

VERTICAL IMAGE

(600x900px min)

©EMMYJONES for EMMYGINATION.COM

Design Pinfection

This is the heart of Pinterest. I bet you have heard whispers about SEO. If you haven’t I’m

about to take you through the nitty gritty of how it will help your business. It is life changing.

So what exactly is SEO? Well, the fancy word for it is: Search Engine Optimization, and it

is the secret sauce that catapults your content right in front of your dream audience. How

exactly does this happen? One thing my friend: Keywords.

Knowing your Keywords is Key

Search engines only want to display the best information out there and so, you need to get

their attention. Keywords are the best way to wave a giant ﬂag in front of Pinterest that

says “I have the answer! Pick me!”.

A keyword is basically what people are typing into their Search Engine. There are essentially

two types of keywords:

• Short-Tail: A single word like: Disney

• Long-Tail: A small phrase of 2-4 words like: DIY Easy Disney Mani

You probably know where I’m going with this. A short-tail keyword is waaaay to general,

there’s too much competition for you to stand out, BUT if you use a long-tail, you have a

better shot. Long-tail keywords attract a more targeted audience to your content. The

more speciﬁc you are with your keyword the better, just make sure its what people are

searching for, don’t go crazy with an 8 long-tail keyword. Basically, if you are not using

words that people are searching for, how will they ﬁnd you?!

If you go type something basic into the Pinterest search bar you get a bunch of

recommendations that help you create long-tail keywords! You can use this to do your

research and see what people are already searching for. Pinterest does the work for you!

PART FOUR

Mastering SEO!

Where Do These Fancy Keywords Go?

1. BOARD TITLES: Female Entrepreneur Tips

2. BOARD DESCRIPTIONS: Make your Dreams happen with these helpful Business

Tips! Grow your business, create strategies that work for you and utilize tips and

techniques to increase proﬁts.

3. PROFILE NAME & DESCRIPTION

Emmy de León Jones / Brand Designer, Lifestyle Blogger & Entrepreneur

4. YOUR PIN TITLE BLOG POST TITLE

How to stay productive working from home.

5. PIN DESCRIPTION: Working from home is great, but if you don’t create healthy

habits you will hurt your business. Read my 5 top tips on how to stay productive

and motivated working from home.

Can you see how each keyword is being intentional to help and attract the right people?

Once you spend some time choosing keywords for your boards and making sure they have

a simple but strategic name you can get started with pinning to them!

Double The Trac With The Same Amount of Work

Did you know that the time you invest in doing your keyword research and strategies is

actually going to bring in double the trac? When you use keywords on your blog posts

titles, Pinterest board and pin descriptions and general proﬁle, GOOGLE, takes notice.

So all that eort and work that goes into SEO will attract other bigger search engines like

the Goog-machine. A one hour strategy-sesh yields DOUBLE the results! Boom.

Last, But Not Least, Apply For Rich Pins

Branding is everything, we want to do our best to add it to our pinning strategies. Having

Rich Pins means that when someone pins from your site, your name, icon and link are

included in the pin which adds to your brand recognition and trust. You need to apply with

Pinterest for this, its totally simple and doable. They have a guide which you can ﬁnd here:

https://business.pinterest.com/en/rich-pins

So you got killer content and now it’s on Pinterest with keyword rich goodness. You’re

starting to see amazing trac coming to your website from the platform and people are

ﬁnally reading your blog posts! What’s next?

You Need To Have a Plan!

You want people to stay on your turf for a while giving them a chance to fall in love with

you and what you do. When someone lands on your page you need to have a plan for

them. You don’t want them reading your article and clicking out never to be seen again.

How will you capture their information so that you can get in touch with them again with

your services/products/oers or love letters?

Take a look at your overall business strategy. What are some of your goals? Is it to get more

clients? Have more sales? Grow your email list? It’s important to have an overall plan so

that you can leverage your Pinterest strategy towards that.

Creating Clear Call to Actions.

For every blog post (which translates to a Pin) you need to have a clear intention. Meaning,

where do you want all this trac to go? Is it to a product page? A freebie? A sales page?

When someone lands on your page directed from a Pin on Pinterest, what do you want

them to do? You need a call to action! Here are a couple of examples:

1. CONTENT UPGRADE: Like free workbooks in exchange for their email.

2. PRODUCT THAT SOLVES THEIR PAIN POINT: To boost product sales/awareness.

3. SPECIAL OFFERS: Invite your reader to check out a special oer for your services.

The end goal is to have your dream client on your turf. Not Pinterest, not Instagram, not

Facebook, but something you control. When you’re looking at your strategies, you want to

be Pinning content that will guide people to opt-in on a newsletter controlled by you. So

think of call to actions that can help achieve those business goals you have.

PART FIVE

Creating a Plan

Share your story with me @EMMYGINATION

I’m rooting for you fellow Dreamer! See ya real soon!

POWERFUL

CONTENT

INTENTIONAL

KEYWORDS

PLAN &

STRATEGY

BUSINESS

GROWTH

Say Goodbye to Your Social Anxiety!

I am so happy you are taking notice of how powerful Pinterest can be! It is such a great

asset that helps grow your business without hurting your mental health. Just remember...

the more you look at it as a search engine rather than another social platform, the stronger

your mindset will be when creating eective strategies to grow your biz!

Always be strategic, think of your dream clients and don’t forget to have a solid plan to

back it up. I am seriously so stoked for you to dive in and start seeing the amazing results

that I did in just a six short months. Before I leave you, I wanted to give you a simple and

quick reminder of what you learned in this guide, AKA, the ﬂow of Pinterest.

PINTEREST 1• 2 • 3 GUIDE