Send Me a Sample

& Coca-Cola

Skill Launch: September 2018

Case Study: April 2020

Problem

The most important growth objective for consumer

packaged brands is to drive trial. It’s well known that if

people try a new product they are much more likely to

buy it. However, traditional sampling campaigns on

Send Me a Sample brings much-needed innovation to

product trial. It enables brands to achieve in-home trial

on a national scale across multiple markets by activating

their existing advertising expenditure with the offer of a

free trial. With the added benefit of passing back

consumer first party data to the brand.

All you have to do is ask!

Solution

Case Study –

Send Me a Sample

simply enjoy the sample.

Behind the elegantly simple user experience is a sophisticated

campaign management system connected to fulfilment and

shipping capability that ensures that stock levels can be

accurately managed, and brand samples can be sent out in

real time. The service also collects opt-in requests from the

consumer, enabling the brand to benefit from collecting first-

party consumer data at scale

Currently available in the UK & Ireland, USA & Canada and

Germany, Send Me a Sample will be soon be available in most

improve the effectiveness of their

advertising by adding product trial

activation capability to their existing

communication strategies.

Therefore our go to market approach

is simply to support clients add the

Send Me a Sample call to action to

their existing advertising.

Send Me a Sample is being used to

support and activate campaigns

including a 4.5 star

average rating

Of reviews were 4 or 5

stars within the first

two months of launch

Requesting product samples

impactful as well.

Promotion via badges on

and advertisements

drives reach and

conversion.