BOOKING
Quarterly mailers like The Look give you a great
reason to call your customer and offer them a
private facial or invite them to your party where
they can try before they buy.
SELLING
Quarterly mailers keep your product and services
top-of-mind which can increase your sales. And
you'll want to follow up and ask your customers
how they liked the exclusive product sample they
received in The Look.
TEAM-BUILDING
• The Look mailer often has a “marketing the
opportunity” ad in it. This can encourage your
customers to become team members.
GET IT
Mary Kay InTouch® > Business Tools > Preferred
Customer Program
COST
Only $0.70 per customer
TREAT YOUR SKIN TO A REFRESHING BURST OF
SIMPLICITY.
BOTANICAL EFFECTS®
SKIN CARE
Recapture a Vision of
YOUTHFULNESS.
TIMEWISE REPAIR® SKIN CARE
TAKE AN Everyday Escape.
NEW! ANYWHERE, ANYTIME SKIN-SAVERS
NEW! TRAVEL-PERFECT BEAUTY BESTIE
TO DO: PAMPER MORE. STRESS LESS!
Winter 2019
POWERFUL
AGE-FIGHTERS
FRAGRANCES
FIT FOR HIM
GROOMING
ESSENTIALS
GROOMING
A GUIDE TO
GUYS’
Men’s Catalog
A BREAKTHROUGH THREE-DIMENSIONAL APPROACH TO SKIN AGING
TIMEWISE MIRACLE SET 3D®
TIMEWISE® SKIN CARE
Bridal BEAUTY
BEAUTIFUL SKIN, naturally
MARY KAY NATURALLY™ SKIN CARE
2
BOOKING
• Manage your customer base to uncover
booking opportunities.
• “Tag” your customers based on their level
of interest to make marketing opportunities
easier to identify.
• Set reminders for following up with
your customers.
• Text, email or call your customers directly from the app.
SELLING
• The app allows you to place customer orders on the go and indicates
when orders are placed on your Mary Kay® Personal Web Site.
• You can run reports and track and manage inventory so you always
have the products your customers want.
• It even has a super cool feature that lets you scan the labels on your
orders from the Company to quickly add products to your inventory.
TEAM-BUILDING
A powerful app to help you with your Mary Kay business.
• Use the app in the presence of potential new team members while
conducting your Mary Kay business.
• Highlight and demonstrate the app’s functionality to potential new
team members.
• Use “tags” to keep track of potential new team members.
• Schedule your layering appointments using “reminders.”
GET IT
Mary Kay InTouch® > Resources >
Digital Zone > Apps for Your
Mary Kay Business
Download the myCustomers+™ App
from the App Store or Google Play.
Available for Apple and Android
devices in English or Spanish. You can
load and use it on multiple devices.
Data will sync among devices.
COST
Free
BOOKING
• Send Mary Kay® eCatalogs through your Mary Kay®
Personal Web Site. Then follow up to book.
• Based on your customers’ interests, show themed
Mary Kay® eCatalogs at your parties. They could
help you book a second appointment.
SELLING
• Drive your customers to marykay.com where they
can navigate to your PWS, shop and create wish
lists. (NOTE: Mary Kay® eCatalogs no longer include
links to shop on your PWS and will link back to
marykay.com)
• Mary Kay® eCatalogs make it possible for your
customers to view the content from their
mobile devices.
• When sending Beaute-Vites, you can elect to include
a link to Mary Kay® eCatalogs on marykay.com
WHERE TO GET IT
marykay.com and on your Mary Kay® Personal Web
Site under eCatalog.
Mary Kay InTouch® > Resources > Digital Zone >
Go Mobile With Mary Kay Apps!
Download from the App Store or Google Play.
Available for Apple and Android devices.
COST
Free
BOOKING
• Check out the Book It section for booking tips and scripts.
SELLING
• Use the Beaute-vite® Party Planner to help you plan parties,
customizing with fun party themes. You can include links to
Mary Kay® eCatalogs and the Mary Kay Mirror Me™ App in
your invite.
• Check out the Party Tips and the Party Printouts section for
place mats, party guides and checklists.
GET IT
Mary Kay InTouch® > Business Tools > Party Central
Standard Eyes Wide-Set Eyes Close-Set Eyes
Hooded Eyes
Deep-Set Eyes Single Eyelids
FOR YOUR EYES ONLY
Find your eye shape, and apply eye shadow
to accentuate your natural beauty.
The highlight shade is the lightest
color and is used to brighten the
eyes, usually on the brow bones or
inner corners.
The base shade is used as a
midtone on the eyelids and
helps blend shades together.
The crease shade is the darkest
shade and is used in the creases,
lashlines or outer corners to create
depth and dimension.
CONTOUR WITH CONFIDENCE
Find your face shape below, and apply contour,
blush, and highlighter in three easy steps.
Eyes that are about one eye-width
apart, with eyelids and eye creases that
are readily seen. Use this technique to
enhance eyes with a standard shape.
• Apply the highlight shade to brow
bones and inner corners.
• Apply the base shade to eyelids.
• Add the darkest shade to creases of
the eyelids to add depth.
Eyes that are more than one eye-width
apart. Use this application technique to
help eyes appear closer together.
• Apply the highlight shade to outer
corners of eyelids, balancing inner
contours.
• Apply the base shade to the centers
of eyelids.
• Add the crease shade on inner corners
of eyelids, and blend upward to draw
the focus inward. Also, add this color to
bottom lashlines.
Eyes that are less than one eye-width
apart. Use this application technique to
help eyes appear farther apart.
• Apply the highlight shade to the inner
corners of the eyelids to create the
illusion of space between eyes. Also
apply to the brow bones.
• Apply the base shade to the centers of
the eyelids.
• Blend the crease shade in a triangle
shape to the outer corners of the
eyelids. This will help eyes appear
farther apart. Then blend along the
outer third of lower lashlines.
Eyes with eyelids that are not readily
seen. Use this application technique to
help eyelids appear moreprominent.
• Apply the highlight color on the brow
bones, inner corners and center of the
eyelids to help create the illusion of
larger eyelids.
• Apply the crease shade across eyelid
creases and blend upward to minimize
the “hooding.” This also will help create
the look of depth.
Eyes that are deeply set with readily
seen eyelids and prominent brow bones.
Use this application technique tohelp
brow bones appear lessprominent.
• Apply the highlight shade over entire
eyelids, inner corners of eyes and up to
theeyebrows.
• Apply the crease shade and blend
from the creases of the eyes upward
onto the brow bones. Also add to the
outer third of lower lashlines.
Eyes with vanishing eyelids appear as
aflat surface when closed due to lack of
a natural crease. Use this technique to
help create depth on the eyelids.
• Apply highlight shade over entire
eyelids, inner corners ofeyes and
directly undereyebrows.
• Apply the crease shade in a V-shape,
starting on the outer corners ofeyes.
Then, blend inward across the eyelids,
halfway between eyebrows and
lashlines where the natural creases
would appear.
• Also apply the crease shade under the
lower third oflower lashlines to create
the illusion of deeper eyelids.
Tip for a eye shapes! Remember to blend shades seamlessly while
maintaining the definition and accents created by the separate colors.
Oval Face
• Apply contour under your
cheekbones to sculpt and define your
bone structure.
• Apply blush on the apples of your
cheeks and sweep toward your
temples.
• Create symmetry in your proportions
by applying highlighter to your
forehead and chin.
Round Face
• Elongate your face by applying
contour along your temples, under
your cheekbones and along your
jawline.
• Sweep on blush at a 45-degree angle
from your cheeks toward your
temples.
• Apply highlighter to the center of your
forehead and the tip of your chin.
• Apply contour on both sides of your
forehead, along the corners of your
jawline and under your cheekbones
to elongate your face.
• Soften your jawline by applying blush
in small circles, focusing on the apples
of your cheeks.
• Sweep highlighter in the center of
your forehead, the tip of your chin
and atop your cheekbones.
• Sweep contour along the corners of
your forehead and in the hollows of
your cheekbones to emphasize bone
structure. Add a touch of contour
beneath your chin to make it appear
softer.
• Apply blush to the apples of your
cheeks.
• Apply highlighter to the center of
your forehead and on top of your
cheekbones.
Long Face
• Apply contour to the tip of the chin
and along hairline to create balance
at the longest part of your face.
• Apply blush in horizontal swipes to
widen the look of your face.
• Sweep highlighter in the middle
of your forehead, the tops of your
cheeks and under your lower lip.
Heart-Shaped Face
Square Face
Want a simple trick for a slimmer-ling nose?
Brush highlighter down the bridge of your nose, and apply
contour on either side for dimension. Easy as that!
Eye shadow placement key Contour color placement key
Shake Up YOUR MAKEUP!
Model has deep-set eyes and square-shaped
face.
Highlighter – lightest shadeBlush – pink shadeContour – dark shade
946711 PE Color Appointment Placemat-ENG 4-19.indd 1 3/20/19 5:03 PM
myCustomers+™ App
It's your portable business management system!
Party Central
Your hostessing heaquarters
Preferred Customer Program℠ (The Look with sample)
A direct mail service that sends mailers right to your customers in your name!
Mary Kay® eCatalogs
Full-color electronic catalogs that feature skin care,
on-trend color, men’s products and more!
/© 2019 MARY KAY INC. 10-154931 WN 946711 5/19 PRINTED IN U.S.A.
All prices are suggested retail. *Over-the-counter drug product **Compact shown is not actual size.
Say Hello to COLOR FOR LIFE!
ULTIMATE COLOR SET
COMPLETE COLOR SET ESSENTIAL COLOR SET
EYE LOVE THIS!,
$70
Includes:
Mary Kay® Oil-Free Eye
Makeup Remover, $17
Mary Kay® Ultimate
Mascara™, $15
Mary Kay® Eyeliner, $12
Mary Kay® Eye Primer, $12
Mary Kay® Precision
Brow Liner, $14
START TO FINISH, $66
Includes:
Mary Kay® Translucent
Loose Powder, $16
Mary Kay® Eye Primer, $12
Mary Kay® Makeup
Finishing Spray by
Skindinävia, $18
Mary Kay® Foundation Primer
Sunscreen Broad Spectrum
SPF 15,* $20
FLAWLESS FACE, $61
Includes:
Mary Kay® Foundation
Primer Sunscreen Broad
Spectrum SPF 15*, $20
TimeWise 3D™ foundation
of choice, $25
Mary Kay® Perfecting
Concealer, $16
LUSCIOUS LIPS, $55
Includes:
TimeWise® Age-Fighting
Lip Primer, $25
Mary Kay® Lip Liner, $12
Mary Kay® Gel Semi-Shine or
Gel Semi-Matte Lipstick, $18
LOVE YOUR
LASHES, $49
Includes:
Lash Intensity® Mascara, $18
Mary Kay® Lash Primer, $15
Mary Kay® Liquid Eyeliner Pen, $16
PERFECT BROWS, $38
Includes:
Mary Kay® Volumizing
Brow Tint, $14
Mary Kay® Precision
Brow Liner, $14
Mary Kay® Eyebrow/
Eyeliner Brush, $10
Includes:
Mary Kay® Foundation
Primer Sunscreen Broad
Spectrum SPF 15,*
TimeWise 3D™
foundation of choice,
Mary Kay Perfect
Palette™**,
Mary Kay
Chromafusion™ Eye
Shadow (3),
Mary Kay Chromafusion™
Blush,
Mary Kay® Eyeliner,
Lash Love® Mascara or
Ultimate Mascara™, and
lipstick of choice.
Includes:
Mary Kay Perfect Palette™**,
Mary Kay Chromafusion™
Eye Shadow (3),
Mary Kay Chromafusion™
Blush,
Mary Kay® Eyeliner,
Lash Love® Mascara or
Ultimate Mascara™, and
lipstick of choice.
TOOLS
Mary Kay® Liquid Foundation Brush, $14
Mary Kay® Blending Brush, $16
Mary Kay® Essential Brush Collection, $55
Mary Kay® Powder Foundation Brush, $14
Mary Kay® Cream Color Brush, $12
Mary Kay® Eyebrow/Eyeliner Brush, $10
Mary Kay® Blending Sponge, $12
STORAGE
Mary Kay® Travel Roll-Up Bag
(unfilled), $35
Mary Kay Pro Palette™
(unfilled), $25
MORE MUST-
HAVES
Mary Kay® Lash &
Brow Building
Serum®, $36
Mary Kay® Makeup
Finishing Spray by
Skindinävia, $18
Mary Kay® Brush
Cleaner, $10
Includes:
Mary Kay® Foundation
Primer Sunscreen
Broad Spectrum SPF
15,* TimeWise 3D™
foundation of choice,
Mary Kay® Perfecting
Concealer,
Mary Kay® Translucent
Loose Powder,
Mary Kay Perfect
Palette™**, Mary Kay
Chromafusion™ Eye
Shadow (3),
Mary Kay
Chromafusion™ Blush,
Mary Kay® Eye Primer,
Mary Kay® Eyeliner,
Lash Love® Mascara or
Ultimate Mascara™,
Mary Kay® Precision
Brow Liner and lipstick
of choice.
A
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946711 PE Color Appointment Placemat-ENG 4-19.indd 2 3/20/19 5:04 PM
Consumer Marketing Resources At-A-Glance (cont.)