The Contributions of Golf to the State of Michigan | 2023 Impact Report 1
THE CONTRIBUTIONS OF GOLF TO
THE STATE OF MICHIGAN
2023 IMPACT
REPORT
ECONOMIC AND QUALITY OF LIFE
Executive
Summary
The Emerald Golf Course
The Contributions of Golf to the State of Michigan | 2023 Impact Report 2
In 2023, the size of Michigan’s direct golf economy was approximately
$2.997 billion, while the NGF estimates that the industry contributed
just over $6 billion (direct, indirect and induced) to the wider Michigan
economy in 2023, Golf supports more than 61,000 jobs with $1.795
billion of wage and benefits income and more than $821 million in
state and local taxes.
EXECUTIVE
SUMMARY
ECONOMIC CONTRIBUTION
HIGHLIGHTS
Total Impact
Total
Contribution
$6.079B
61,116 JOBS
Employment
$2.997B
Direct Impact
$1.795B
Wages and Benefits
$821.4M
State & Local + Federal Taxes
Core Industries Enabled Industries
Golf Facility
Operations
Tournaments &
Associations
Golf Related
Supplies
Golf
Tourism
Quality of
Life
Golf Real
Estate
Capital
Investment
Carts &
Equipment
On-
course
Clubhouse /
Structures
Charitable
Impact
$413.0 - State & Local Taxes
$408.4 - Federal Taxes
Michigan is home to 77 separate golf associations and foundations, in addition to MGA associations (Greater MI Chapter of
Club Management Association of America, Golf Association of Michigan, MI Chapter of GCSAA, MI Golf Course Association,
MI Turfgrass Foundation and Michigan PGA) they also include foundations like Game of Your Life Foundation, Eagles
for Children and the Midnight Golf Program. The total revenue generated from these Michigan golf associations and
foundations was $16.8 million in 2023.
In professional golf, Michigan hosted one PGA Tour event (Rocket Mortgage Classic), one PGA Champions Tour event (Ally
Challenge) and two LPGA Tour events (Dow Great Lakes Bay and LPGA Meijer) , plus LPGA’s development tour event the
Epson Tour FireKeepers Casino Hotel Championship, in 2023. These events generated just under $36.0 million in direct
spending and raised $4.3 million for charity.permanent jobs in the State.
$36.0MConsumer Spending77Golf Associations
Golf facilities in Michigan raised as much as $104.3 million for charities in 2023, hosting an estimated 4,880 charity golf
events and other non-golf (clubhouse) fundraisers. The most significant of these included large events at American Dunes
GC and Harbor Shores Resort that raised over $1.5 million for charity. In addition, golf facilities donated $4.9M in gift
certificates to non-profit (charitable) organizations in 2023 of free rounds of golf, merchandise, free lessons, high school or
college golf rounds/gifts, etc.). Professional golf events in MI raised another $4.3 million in 2023 and other significant giving
channeled through golf includes charitable foundations that raised an additional $1.5 million in 2023. Total charitable
impact through golf is estimated at over $110.1 million in 2023.
$110.1MRaised for Charities
Michigan retailers earned a $183.0 million margin on $419.7 million of gross retail sales of golf balls, bags, gloves, clubs,
shoes, apparel and other equipment in 2023. Of this volume of gross sales, $320.2 million came from off-course retail
outlets (including online). The remaining $99.5+/- million came from on-course pro shops (included in total golf consumer
facility spending noted above).
Michigan is also home to 353 other companies who provide golf products and services including development, turf, golf
cart distribution, manufacturing, and other general services. One significant example is the putter grip-maker Super Stroke
headquartered in Wixom. The direct economic contribution attributable to golf from these companies totaled $78.8
million in 2023, supporting at least 3,617 jobs in the state.
$419.7MGross Retail Sales
353Golf-related Companies
The Contributions of Golf to the State of Michigan | 2023 Impact Report 3
CORE INDUSTRIES
A summary of the direct economic impact of golf on the State of Michigan is shown below
In 2023, Michigan golf facilities invested close to $235.2
million in capital investments for golf course renovations,
enhancements, structure replacements, new equipment
and at least one brand new golf course (High Point GC in
Williamsburg), supporting close to 2,875 additional jobs.
An estimated 67% of Michigan golf facilities began or
continued large-scale capital projects in 2023 that were not
included in regular operating expenses.
Total consumer spending at golf facilities for items
including initiation fees, member/ passholder dues, green
fees, cart fees, range fees, golf shop merchandise and
food/ beverage sales, exceeded $1.24 billion in 2023, an
amount that is about 8.0% higher than the estimate in
2006 ($1.15 billion), despite 156 fewer golf facilities (709 vs.
865 in the 2006 report). Golf facility operations supported
more than 26,800 jobs (both part-time and full-time).
$235.2MCapital Investments
$1.24BTotal Consumer Spending
61,116 JOBS
$2.997B
$1.795B
Wages and Benefits
$413.0 - State & Local Taxes
$408.4 - Federal Taxes
Total Direct Economic Contribution of the Golf Sector
State of Michigan ($ Millions)
Direct Impact 2023 Direct Impact 2006*
Golf Facility Operations** $1,240.8 $1,149.0
Capital Investments $235.2 $70.9
Golf-Related Supplies*** $399.0 $124.5
Tournaments & Associations $52.8 $16.1
Charitable Impact**** $110.1 $118.1
TOTAL CORE INDUSTRIES $2,037.9 $1,478.6
* From The Michigan Golf Economy by SRI International, 2006.
**Revenue from golf facility operations including on-course merchandise sold.
***Includes total retail sales, but excludes merchandise sold at on-course pro shops (incl. in golf
operations).
****SRI did not include Charitable Impact in the economic impact estimations.
The presence of golf courses located within, or in immediate proximity to,
residential communities add value to real estate in Michigan through: (1)
construction of new homes in golf communities; (2) renovation of older
homes in older golf communities; and (3) the net gain in property tax to
local jurisdictions from a defined “golf premium.” The total impacts from
these sources in 2023:
NGF counted 43 golf communities in Michigan that were active in
building new homes in 2023, generating $91.9 million in construction
activity. NGF estimated that approximately two homes in each of the 20
golf communities built before 1970 have undergone a replacement or
significant renovation in 2023, generating $7.9 million in construction
activity.
$91.9MGolf-related Residential Construction
The NGF estimated the “golf premium” associated with all golf
communities in the state to be upwards of $1.72 billion, with a 2023
property tax impact of $27.8 million in net gain for local taxing
authorities to be used for education and other local initiatives funded by
property tax revenue.
$27.8MProperty Tax
ENABLED INDUSTRIES
In addition to the above, there are other golf-related economic impacts, including:
756,000
Overnight Trips
Michigan Office of Tourism (MOT) A.K.A
Travel Michigan, reported over 125 million
total visitors to Michigan in 2022. NGF
research indicates that about 756,000
overnight trips were made to Michigan
in 2023 by visitors seeking to participate
in golf, plus an additional 1.0 million
trips of more than 50 miles made to
the State during the year. These 1.85
million travelling golfers are estimated
to have contributed $831.6 million
to the Michigan economy (excluding
direct spending at golf facilities – already
counted). When considering the total
spend at golf facilities, the Michigan golf
travel market was at least $1.03 billion in
2023. These visitors added almost 19,216
,jobs from induced and indirect activity
such as transportation, lodging, meals,
retail and other entertainment.
The Contributions of Golf to the State of Michigan | 2023 Impact Report 4
NGF estimates there are approximately 896,700 individual golfers over the age of 6 in Michigan, and these golfers
played approximately 16.42 million rounds in 2023. Michigan hosted an additional 2.58 million+ rounds played by
visitors to Michigan, many of whom come from the states (and provinces) that neighbor Michigan, like Ohio, Indiana,
Illinois, Wisconsin and Ontario, Canada (total 19.0 million rounds played in Michigan in 2023).
709
Golf Facilities
896,683
Individual Golfers
Michigan has a total of 709
golf facilities (604 public
and 105 private), plus 45
stand-alone driving ranges
and at least 81 other “golf
entertainment” venues
(mostly indoor simulators).
There are 116 golf facilities
connected to residential real
estate and/or resorts with real
estate in the state.
The Contributions of Golf to the State of Michigan | 2023 Impact Report 5
SUMMARY OF ECONOMIC
CONTRIBUTION
*Revenue from golf facility operations including on-course merchandise sold.
**Total retail sales do not include on-course merchandise sold.
***Property tax impact of $27.9 million is the net gain for local taxing authorities
$1,240.8M
Golf Facility Revenue*
$399.0M
Golf-related Supplies**
$235.2M
Capital Investments
$110.1M
Charitable Impact
$52.8M
Tournaments & Associations
$2,037.9M
$959.3M
$831.6M
Golf Tourism
$99.8M
Golf-Related Residential
Construction**
$27.9M
Property Tax Impact***
Total Direct Impact Economic
Contribution of the Golf Sector to
the State of Michigan
$2.997B
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The Contributions of Golf to the State of Michigan | 2023 Impact Report 6
$1,828.7M
Induced
$1,252.6M
Indirect
$959.3M
Enabled
$2,037.9M
Core
induced impact +
indirect impact
= $3,081.3M Total Impact
Core Industries +
Enabled Industries
= $2,997.2M Total Impact
TOTAL EMPLOYMENT
61,116 Jobs
WAGES & BENEFITS
$1,795M
$6,078,500,000
STATE, LOCAL & FEDERAL TAXES
$821.1M
The Contributions of Golf to the State of Michigan | 2023 Impact Report 7
NON-ECONOMIC CONTRIBUTION HIGHLIGHTS
Golf continues to be more than just an enjoyable pastime in Michigan, it is a key industry contributing to the overall
economy and quality of life in Michigan. In addition to the economic contribution noted above, there are other
impacts that golf has on the State of Michigan, including:
³ Golf provides upwards of 92,200 acres of professionally managed green space within the State and provides
affordable outdoor recreation to nearly 896,000 Michigan residents. The vast majority of golf facilities in Michigan
surveyed by NGF in 2023 (82%) participated in at least one program for fostering the growth of the game in 2023,
with 79% offering some type of formal junior golf program. Michigan golf courses also report a high level of programs
for disabled golfers, military & veteran golfers and specialized beginner programs like WELCOME2GOLF or Get Golf
Ready. .
³ Michigan has almost 90 separate locations that host an active First Tee program and 92 that offer a Youth on
Course offering. Approximately 35,000 school-age children participated in various youth golf programs in schools,
community centers and golf facilities in Michigan in 2023.
³ Golf courses provide unique employment opportunities for a wide range of individuals of all ages and employment
types (full-time / part-time). NGF has estimated that as many as 2,990 (13% of all part-time staff) persons under the
age of 21, and as many as 4,140 (18% of part-time staff) citizens over the age of 65 were employed at golf facilities in
2023.
³ Golf courses can elevate the quality of life in communities in which they are present by helping to improve the health
and well-being of citizens and by providing additional social, youth/family activities and programming. As traditional
golf is not an option for some, golf facilities have introduced other amenities and activities to their offerings, such as
driving ranges, practice facilities, golf simulators, bike/walking trails, bird watching, space for snow/winter sports and
public and/or non-profit meeting space availability.
³ Only about 67% of the total golf course acreage in Michigan is irrigated, with the primary source of irrigation water
coming from ground / well water (42%), surface or run-off (37%), reclaim (7%) and other (14%). Approximately 37%
of Michigan golf courses have had an irrigation audit performed on the property, and of the facilities performing the
audit, 52% have made adjustments within the last few years resulting in an estimated 14% savings in water use.
³ Michigan golf courses have implemented the following environmental impact programs at their golf facility as of
2023 (top six responses):
³ Expanded natural “no mow” areas – 69%
³ Sprinkler upgrades to reduce water use – 60%
³ Added garden beds or honeybee hives – 50%
³ Added bat boxes or bird houses – 36%
³ Natural water algae controls – 32%
³ Wildlife sanctuary – 10%
Michigan junior golf programs reached
35,000 KIDS
Top 2023 Golf Facilities Benefits
The Contributions of Golf to the State of Michigan | 2023 Impact Report 8
Charitable Impact thru golf
$110.1 MILLION
Golf courses can
IMPROVE THE HEALTH AND WELL-BEING OF CITIZENS
90
Locations that offer a First Tee
Program thru four separate
MI Chapters
of all golf facilitiy part-
time staff are under
the age of 21
92
Locations that offer
Youth on Course
18%: >65
of all golf facility part-
time staff are over the
age of 65
Golf Facilities in MI provide
67%
are actively
maintained and
irrigated
of golf facilities provided
at least one program for
fostering the growth of the
game in 2023.
92%
92,274 acres
of green space
13%: <21
The Contributions of Golf to the State of Michigan | 2023 Impact Report 9
The Michigan Turfgrass Environmental Stewardship Program (MTESP) was launched in 1998 to help turf
managers comply with pesticide regulations and to protect groundwater. The 12 module online program
consisting of Program Overview, Site Evaluation, Wellhead Protection, Pesticide and Fertilizer Storage,
Pesticide Mixing and Loading Pad, Pesticide Handling and Application, Fuel Storage, Equipment Wash
Pad, Emergency Response, Buffer Strips, Green Purchasing, Conservation & Waste Reduction and Irrigation is available
at no cost to any turf manager in the state at MTESP.org. Currently there are 57 facilities registered under the program
covering 26,792 acres.
GCSAA BEST MANAGEMENT PRACTICES AND IMPLEMENTATION
³ Approximately 49% of Michigan golf courses are aware of the GCSAA’s Michigan Golf Courses Planning Guide and
the Best Management Practices. Of the facilities aware of the BMP guide, 42% have already adopted or plan to
adopt practices contained in the guide.
³ MI facilities were asked to indicate which GCSAA’s Best Management Practices (BMP) they have adopted (or plan
to adopt in the next year) as a result of reading the GCSAA’s BMP for MA GC Planning Guide. The top four adopted
practices were related to golf turf fertilization and nutrient management (41%), irrigation changes (39%), altering
maintenance practices (36%), and enhanced pesticide management (35%).
³ The top six environmental impact programs facilities have implemented include (does not sum to 100% as many
facilities adopt multiple practices):
BMP
69%
60%
50%
36%
32%
11%
10%
Expanding natural “no mow” areas
Sprinkler upgrades to reduce water use
Added garden beds or Honeybee hives
Are Audubon Certified
Added new wildlife sanctuaries
Installation of bat boxes, bird houses, etc.
Added natural Algae controls
ACREAGE: Michigan golf
courses comprise a total
of 92,274 acres (golf course
playing area only), of which
61,932 acres are actively
maintained and irrigated
(67%).
WATER: Michigan golf
courses are responsible
users of water for irrigation,
using predominantly
ground/well water (42%)
or surface / ponds / run-off
water (37%) for irrigation. A
growing number of courses
(now 7%) are using reclaim
water for irrigation.
IRRIGATION:
Approximately 37% of
Michigan golf courses have
had an irrigation audit
performed on the property.
Of the facilities performing
the audit, 52% made
adjustments resulting in an
estimated 14% savings in
water use.
ENERGY: 17% of MI facilities
reported having done an
energy audit in the past
five years with 86% of those
facilities adopting energy-
saving practices, resulting
in 10% of energy saving per
year on average.
GOLF’S POSITIVE IMPACT ON THE ENVIRONMENT
The NGF review shows that Michigan golf courses provide the following key environmental takeaways:
Key Environmental Observations
Golf Course Superintendents utilize Integrated pest management (IPM) a science-based approach that combines
chemical and non-chemical methods to manage pests. The goal of IPM is to regulate pests, not eradicate them, and to
minimize economic, health, and environmental risks. Applications to golf courses are done at the direct expense to the
bottom line and profitability of the operation. They are done at as low of a volume and frequency as possible to meet
customer expectations while aligning with IPM and facility budget.
Integrated Pest Management
The Contributions of Golf to the State of Michigan | 2023 Impact Report 10
Daily Fee
Municipal
Private
Private Limited
Map produced by NGF’s Licensed Mapping Platform
www.MapBusinessOnline.com
SUMMARY
The Contributions of Golf to the State of Michigan | 2023 Impact Report 11
$2,997,200,000
Direct Economic Impact – 2023
THE ECONOMIC CONTRIBUTION OF GOLF TO THE
STATE OF MICHIGAN
Priceless
Golf’s Non-Economic Benefits
$1,240M
Golf Facility Revenue
$399.0M
Golf-related Supplies**
$235.2M
Capital Investments
$110.1M
Charitable Impact
$52.8M
Tournaments & Associations
$831.6M
Golf Tourism
$99.8M
Golf-Related Residential
Construction**
$27.9M
Property Tax Impact
$6,079,000,000
Total Impact – 2023
(Includes Direct, Indirect, & Induced)
THE CONTRIBUTIONS OF GOLF TO THE STATE OF MICHIGAN
2023 IMPACT REPORT