DECA_HTDM_2021_Association_Event_1

HTDM-21

Association Event #1 - Virtual

online without written permission from the publisher. Printed in the United States of America.

CAREER CLUSTER

Hospitality and Tourism

INSTRUCTIONAL AREA

Product/Service Management

HOSPITALITY SERVICES

TEAM DECISION MAKING EVENT

PARTICIPANT INSTRUCTIONS

 The event will be presented to you through your reading of the 21

Century Skills, Performance

Indicators and Case Study Situation. You will have up to 30 minutes to review this information and

prepare your presentation. You may make notes to use during your presentation.

 You will have up to 15 minutes to make your presentation to the judge (you may have more than one

judge). All members of the team must participate in the presentation, as well as answer any

questions.

 You will be evaluated on how well you demonstrate the 21

Century Skills and meet the

performance indicators of this event.

 Turn in all of your notes and event materials when you have completed the event.

CENTURY SKILLS

 Critical Thinking – Reason effectively and use systems thinking.

 Problem Solving – Make judgments and decisions, and solve problems.

 Communication and Collaboration – Communicate clearly and show evidence of collaboration.

 Creativity and Innovation – Show evidence of creativity.

PERFORMANCE INDICATORS

 Explain the nature and scope of the pricing function.

 Explain the concept of price in the hospitality and tourism industry.

 Explain the nature and scope of the product/service management function.

 Describe the nature of product bundling.

 Identify product’s/service’s competitive advantage.

 Describe services offered by the hospitality and tourism industry.

 Explain the principles of supply and demand.

HTDM-21

Association Event #1 - Virtual

online without written permission from the publisher. Printed in the United States of America.

CASE STUDY SITUATION

You are to assume the roles of the general manager and the director of marketing for HOTEL BLUSH, a

full-service hotel that is located near a newly constructed sports arena. The regional manager (judge)

wants you to determine special room pricing and inclusions/exclusions for an upcoming event.

HOTEL BLUSH is located in the heart of a metropolitan city. For years, the property was considered on

the outskirts of the downtown area, but with the recent rebuild of the city’s sports arena, the property is

often in high demand. The average room rate at HOTEL BLUSH is $199.99/night.

HOTEL BLUSH has a full-service restaurant, lounge, swimming pool and business center. The hotel has a

25-seat shuttle bus that it uses for guests that wish to purchase special transportation. The hotel does not

offer any complimentary shuttle services.

For the first time, the city in which HOTEL BLUSH is located will be hosting the 2022 NCAA Final Four

men’s basketball championship at the new sports arena. The event will take place on April 2 and April 4,

2022. It is expected that once tickets are made available, they will sell out immediately. Once the

location is announced next week, it is expected that hotel accommodations will sell out, as well.

The regional manager (judge) has asked your team to decide pricing strategies for the time period

covering the NCAA Final Four men’s basketball championship dates. The regional manager (judge) has

already partnered with a transportation service that will offer HOTEL BLUSH guests rides to/from the

sports arena. The regional manager (judge) wants your team to decide a premium rate, minimum night

stay and any other inclusions or exclusions represented by the premium rate. Your team must explain

how the pricing strategy was decided.

You will present your ideas to the regional manager (judge) in a role-play to take place in the regional

manager’s (judge’s) office. The regional manager (judge) will begin the role-play by greeting you and

asking to hear your ideas. After you have presented ideas and have answered the regional manager’s

(judge’s) questions, the regional manager (judge) will conclude the role-play by thanking you for your

work.

HTDM-21

Association Event #1 - Virtual

online without written permission from the publisher. Printed in the United States of America.

JUDGE INSTRUCTIONS

DIRECTIONS, PROCEDURES AND JUDGE ROLE

In preparation for this event, you should review the following information with your event manager and

other judges:

1. Participant Instructions, 21

Century Skills and Performance Indicators

2. Case Study Situation

3. Judge Characterization

Allow the participants to present their ideas without interruption, unless you are asked to

respond. Participants may conduct a slightly different type of meeting and/or discussion with you

each time; however, it is important that the information you provide and the questions you ask be

uniform for every participant team.

4. Judge Evaluation Instructions and Judge Evaluation Form

Please use a critical and consistent eye in rating each participant team.

JUDGE CHARACTERIZATION

You are to assume the role of a regional manager for HOTEL BLUSH, a full-service hotel that is located

near a newly constructed sports arena. You want the general manager and the director of marketing

(participant team) to determine special room pricing and inclusions/exclusions for an upcoming event.

HOTEL BLUSH is located in the heart of a metropolitan city. For years, the property was considered on

the outskirts of the downtown area, but with the recent rebuild of the city’s sports arena, the property is

often in high demand. The average room rate at HOTEL BLUSH is $199.99/night.

HOTEL BLUSH has a full-service restaurant, lounge, swimming pool and business center. The hotel has a

25-seat shuttle bus that it uses for guests that wish to purchase special transportation. The hotel does not

offer any complimentary shuttle services.

For the first time, the city in which HOTEL BLUSH is located will be hosting the 2022 NCAA Final Four

men’s basketball championship at the new sports arena. The event will take place on April 2 and April 4,

2022. It is expected that once tickets are made available, they will sell out immediately. Once the

location is announced next week, it is expected that hotel accommodations will sell out, as well.

You have asked the general manager and the director of marketing (participant team) to decide pricing

strategies for the time period covering the NCAA Final Four men’s basketball championship dates. You

have already partnered with a transportation service that will offer HOTEL BLUSH guests rides to/from

the sports arena. You want the general manager and the director of marketing (participant team) to

decide a premium rate, minimum night stay and any other inclusions or exclusions represented by the

premium rate. The general manager and the director of marketing (participant team) must explain how

the pricing strategy was decided.

The participants will present information to you in a role-play to take place in your office. You will

begin the role-play by greeting the participant and asking to hear about his/her ideas.

During the course of the role-play, you are to ask the following questions of each participant team:

HTDM-21

Association Event #1 - Virtual

online without written permission from the publisher. Printed in the United States of America.

1. Why should we look at other hotels in the marketplace to see what they are charging?

2. Explain why we should be priced less or more than other hotels in the marketplace.

Once the general manager and the director of marketing (participant team) have presented information

and answered your questions, you will conclude the role-play by thanking the general manager and the

director of marketing (participant team) for the work.

You are not to make any comments after the event is over except to thank the participants.

HTDM-21

Association Event #1 - Virtual

online without written permission from the publisher. Printed in the United States of America.

EVALUATION INSTRUCTIONS

The participants are to be evaluated on their ability to perform the specific performance indicators stated

on the cover sheet of this event and restated on the Judge’s Evaluation Form. Although you may see

other performance indicators demonstrated by the participants, those listed in the Performance Indicators

section are the critical ones you are measuring for this particular event. The maximum score for the

evaluation is 100 points. The presentation will be weighted twice (2 times) the value of the exam scores.

Evaluation Form Interpretation

The evaluation levels listed below and the evaluation rating procedures should be discussed thoroughly

with your event director and the other judges to ensure complete and common understanding for judging

consistency.

Level of Evaluation

Interpretation Level

Exceeds Expectations

Participants demonstrated the performance indicator in an extremely

professional manner; greatly exceeds business standards; would rank in the

top 10% of business personnel performing this performance indicator.

Meets Expectations

Participants demonstrated the performance indicator in an acceptable and

effective manner; meets at least minimal business standards; there would

be no need for additional formalized training at this time; would rank in the

70-89

percentile of business personnel performing this performance

indicator.

Below Expectations

Participants demonstrated the performance indicator with limited

effectiveness; performance generally fell below minimal business

standards; additional training would be required to improve knowledge,

attitude and/or skills; would rank in the 50-69

percentile of business

personnel performing this performance indicator.

Little/No Value

Participants demonstrated the performance indicator with little or no

effectiveness; a great deal of formal training would be needed

immediately; perhaps the participants should seek other employment;

would rank in the 0-49

percentile of business personnel performing this

performance indicator.

HTDM-21

Association Event #1 - Virtual

online without written permission from the publisher. Printed in the United States of America.

HOSPITALITY SERVICES TEAM DECISION MAKING

2021

JUDGE’S EVALUATION FORM

ASSOCIATION EVENT #1

INSTRUCTIONAL AREA:

Product/Service Management

Participant: __________________________

ID Number: __________________________

Did the participant team:

Little/No

Value

Below

Expectations

Meets

Expectations

Exceeds

Expectations

Judged

Score

PERFORMANCE INDICATORS

Explain the nature and scope of the

pricing function?

0-1-2-3 4-5-6 7-8 9-10

Explain the concept of price in the

hospitality and tourism industry?

0-1-2-3 4-5-6 7-8 9-10

Explain the nature and scope of the

product/service management

function?

0-1-2-3 4-5-6 7-8 9-10

Describe the nature of product

bundling?

0-1-2-3 4-5-6 7-8 9-10

Identify product’s/service’s

competitive advantage?

0-1-2-3 4-5-6 7-8 9-10

Describe services offered by the

hospitality and tourism industry?

0-1-2-3 4-5-6 7-8 9-10

Explain the principles of supply and

demand?

0-1-2-3 4-5-6 7-8 9-10

CENTURY SKILLS

Reason effectively and use systems

thinking?

0-1 2-3 4 5-6

Make judgments and decisions, and

solve problems?

0-1 2-3 4 5-6

10.

Communicate clearly and show

evidence of collaboration?

0-1 2-3 4 5-6

11. Show evidence of creativity? 0-1 2-3 4 5-6

12.

Overall impression and responses

to the judge’s questions

0-1 2-3 4 5-6

TOTAL SCORE