Read about company
leadership and recent news
Research the employees who hold respected
positions within the company by reading
the “About Us” page and employee bios on
the company’s website. Seek out the social
media proles of executives and department
directors—What are their posts like? Are they
proud to represent the brand or work in this
industry? Some company leaders may have
been interviewed or written books and articles
that give you insight into their thinking.
Search for general news coverage and
specic industry publications for recent
updates about the company and their
competitors. Scanning customer forums and
product reviews can also help you gauge a
company’s or their products’ reputation.
This research will be especially useful as
you’re preparing for interviews—employers
value candidates who ask questions that
demonstrate they’ve researched the company.
Use your network
Seek opinions from trusted, reliable friends
and associates. After you’ve done your
research, discuss what you’ve learned with
your network. Ask people you know for the
inside scoop on their own company’s culture
and if there are opportunities. If you’re a
recent college graduate building your network
from scratch, ask university advisors for
names of alumni working at your target
companies. Consider reaching out to these
people for a coee meeting.
As you research and talk with your network,
listen for red ags. Note any signicant
events, such as widespread layos, corporate
mergers or buyouts, a new CEO, etc. Such
changes can bring opportunities, but could
also leave a volatile work environment in
their wake. If you nd yourself interested in a
company, proceed with caution.
As you’re researching, take careful notes.
Here are some templates to get you started: